Die goldenen Regeln im Mobile-First Storytelling
Google recently announced that access via smartphone or tablet has replaced requests via desktop PCs. Consequently, the step of listing mobile websites before desktop versions seems more than urgent. This also means a new impetus for storytelling. It’s time for mobile-first storytelling. Digital storytellers have to face these challenges:
In short: You inspire with the headline. The interest of your target group stands and falls on it – also and above all on mobile devices. It must quickly arouse attention and curiosity, create an emotional connection and trigger feelings. You need to pay attention to this in your headline:
One of the biggest challenges in mobile storytelling is getting to the heart of the matter and triggering emotions in the process. This is also important because the message must be easy to read on the screen. This means that the website design is optimized for this and intuitive operation is guaranteed. After all, the user should engage with the message and not with the user-unfriendly operation.
This means for your mobile website:
The headline is there, the text is short, concise and emotional. So far – so good. Nowadays, however, users want much more than just text passages. He longs for different formats, especially in mobile-first storytelling. He even wants to become active himself. Online quiz or survey formats are ideal for this. If these interaction options match your story, your audience will be happy to react and participate. Make sure that your interactive formats are also visually supported; large images and click elements are among the must-haves and are also very popular in terms of usability.
Visual elements such as graphics or images, or visuals for short, are used to reinforce emotions. It’s simply about telling more than is already said in the headline or body text. For example, before and after comparisons are ideal for illustrating a process and making a lot of information quickly accessible. This way, your visuals achieve the effect you want:
It is no longer surprising that, according to studies, Generation Y almost exclusively watches video content on their smartphone or tablet. Entertaining, emotional to informative clips are the key to attracting more attention. This is why video content is now considered a basic building block of any success-oriented marketing and PR strategy. Summaries and explanations captured in image and sound are the most common formats. It is important to pay attention to this:
Instagram and Facebook have established themselves as valuable tools for customer acquisition, especially in the B2C sector. Whether posts or stories with visual content, brands convince their fans and followers. But the “how” is the great art of impressing the target group in mobile-first storytelling:
The smartphone has become an integral part of everyday life, so rely on mobile-first storytelling and reach your target group with these summarized tips:
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