Mashup in der Presse

Check of the DAX 40 Stocks: Sustainability, Innovation, Team Culture

In today’s working world, values such as sustainability, innovation and team culture are becoming increasingly important, especially for Generation Z and millennials. Companies need to reflect on their culture and way of working in order to attract new talent. But what about the Dax 40 companies? Do you rely on value-based employer branding?

Focus on Sustainability

The career pages of these companies show that sustainability, innovation and teamwork have moved into focus. Companies such as Adidas emphasize their sustainability efforts, while Henkel highlights innovation and the role of employees in shaping the future. Volkswagen presents teamwork and equal opportunities as key values. These companies show how values-based corporate culture can be practiced.

Need for Action: More use of Visual Content

However, some companies, such as Fresenius Medical Care and Eon, still have some catching up to do. They could present their values and culture better, for example by using claims and employee stories. Visual content, such as images and videos, is crucial for successful storytelling on career pages.

Conclusion: Attractiveness through Values – “Cultural Fit” attracts Top Talent

In summary, it can be said that authentic and transparent communication of values helps companies to attract the right talent. Openness and authenticity are the key to creating a “cultural fit” between employers and employees and attracting the best talent.

Read the full article by Nora Feist on t3n

Further articles on DAX 40 stocks:

The value of values: A check on the DAX 40

Storytelling Report – Career pages of the DAX 40

From standard to freestyle – Which formats do DAX 40 companies use to attract talent?

Redaktion

Unser Redaktionsteam nimmt uns mit auf eine Erkundungsreise durch die Welt des Brand Storytelling und durch unseren Agenturalltag. Es appelliert an unsere Vorstellungskraft und verzaubert uns mit Zukunftsmusik. Zudem macht es sich stark für faire Themen mit Haltung.

Recent Posts

Recognizable at the first Note: How Dialects and Accents shape Brand Voices

What does a successful brand sound like? Why dialects and accents make a brand voice…

23 hours ago

From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality

Michael Jackson's biopic is sparking debate: While Hollywood celebrates him, alleged victims are fighting for…

2 weeks ago

Start Me Up! 50 Years of Microsoft and the Greatest Storytelling Moments

Microsoft is celebrating 50 years of innovation, crises, and new beginnings. But there is more…

3 weeks ago

Berlin as a stage: how authentic storytelling turns the city into a brand

We take a look at Berlin's city marketing and some of the most striking advertising…

4 weeks ago

Stories that connect: Storytelling in negotiations

As with other formats, storytelling in negotiations is a powerful technique that can be used…

1 month ago

New opportunities for pharma: inclusion and diversity

A diverse society needs a healthcare system that understands its differences - and that starts…

2 months ago