Our investigation of the career pages of the DAX 40 companies revealed that less than 1 percent of the images used on these pages show people with visible disabilities. Of a total of 3940 photos analyzed on the career pages, only 34 (0.84 percent) showed people with recognizable impairments. This indicates that the visibility of people with disabilities on the careers pages of these companies is extremely limited.
There is also room for improvement in terms of corporate values and the practical implementation of inclusion. Of the 40 DAX companies, 15 do not mention inclusion as a core value. Of the 25 companies that have included inclusion in their canon of values, almost half do not show any pictures of employees with disabilities on their careers pages. Only a small number of companies allow employees with disabilities to share their experiences through personal accounts. Overall, the study shows that the reality of inclusion is not adequately represented on companies’ careers pages.
Our study emphasizes that inclusion should not only be a core corporate value, but must also be actively integrated into the everyday life of companies. The results suggest that large companies in particular can do more to visually promote inclusion on their careers pages.
Read the full article by Nora Feist on Harvard Business manager.
How companies create an inclusive culture through storytelling
Agency Stories #18 – Inclusion on career sites
From the inside out: 5 lessons learned on our path to greater inclusion
Trust is the most important currency in the financial sector. PR not only helps financial…
In the close-up of Hello Kitty, we take you on the little cat girl's heroic…
No matter what goals are being pursued with the individual HR strategy: Companies should not…
Serious on LinkedIn, authentic on Insta and relatable on TikTok. The biggest challenge for brands…
What link earning is, why it's the cooler and smarter way to get links and…
In the financial sector, banks, among others, need to break new ground in employer branding…