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Storytelling instead of storyyelling: Why messages are better told than blared out

Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

Recent Posts

Navigating AI Search: GEO Strategies for B2B vs. B2C

In the B2B sector, the goal is to make it onto the shortlist for complex,…

4 days ago

More Than Just 😭 and ❤️: How Emojis Convey Tone and Attitude on Social Media

Emojis have long been more than just digital embellishments. They convey tone, attitude, and context,…

1 week ago

AI and Entering the Workforce: Is a Lost Generation Emerging in the Job Market?

Was vor wenigen Jahren noch vielversprechend aussah, hat sich spürbar verändert. Der Arbeitsmarkt ist wieder…

3 weeks ago

The Power of Bricks: Storytelling with LEGO

LEGO® SERIOUS PLAY® combines creativity with structure, making even complex topics tangible. Whether it’s strategy,…

1 month ago

The Best of Both Worlds: What the Hannah Montana Comeback Teaches About Nostalgia in Storytelling

On March 24, 2026, Disney+ streamed the Hannah Montana 20th Anniversary Special. Within a week,…

1 month ago

Why Good Content Isn’t Enough: What Really Determines the Impact of Videos

Videos are not merely a medium for conveying information. They combine content with visuals, sound,…

2 months ago