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Storytelling instead of storyyelling: Why messages are better told than blared out

Recent Posts

Recognizable at the first Note: How Dialects and Accents shape Brand Voices

What does a successful brand sound like? Why dialects and accents make a brand voice…

2 days ago

From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality

Michael Jackson's biopic is sparking debate: While Hollywood celebrates him, alleged victims are fighting for…

2 weeks ago

Start Me Up! 50 Years of Microsoft and the Greatest Storytelling Moments

Microsoft is celebrating 50 years of innovation, crises, and new beginnings. But there is more…

3 weeks ago

Berlin as a stage: how authentic storytelling turns the city into a brand

We take a look at Berlin's city marketing and some of the most striking advertising…

1 month ago

Stories that connect: Storytelling in negotiations

As with other formats, storytelling in negotiations is a powerful technique that can be used…

1 month ago

New opportunities for pharma: inclusion and diversity

A diverse society needs a healthcare system that understands its differences - and that starts…

2 months ago