Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

Recent Posts

New Clients, Colleagues, and Questions for AI: Q3 2026 at Mashup Communications

What happens when an AI mentions a brand but associates it with incorrect facts? This…

7 days ago

The Art of Micro-(Content) Storytelling. Or: How Much Story Can Fit into 3 Seconds?

There are often only a few seconds between scrolling, pausing, and swiping. In that brief…

1 week ago

It’s a match: This is why PR agencies should not neglect storytelling

Just hot air? We explain what really lies behind the buzzword "storytelling" and how you…

3 weeks ago

60 Years of The North Face: 5 Storytelling Lessons from an Outdoor Icon

What is the secret behind The North Face's success in not only selling outdoor gear…

3 weeks ago

What Does The AI Debate Tell Us About Creativity In Storytelling?

Anyone looking for an idea today often turns to AI first. A few seconds later,…

1 month ago

Effective Communication When Delivering Bad News: How Clarity and Empathy Build Trust

Bad news can't be avoided, but poor communication can. However, conveying difficult messages with empathy,…

1 month ago