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Storytelling instead of storyyelling: Why messages are better told than blared out

Rebecca Schneider

Auf der Suche nach Lösungen begibt sich Optimistin Rebecca in die Tiefen des Internets oder ihrer Gedankenwelt.

Recent Posts

Successful transmedia storytelling: the right message for the right channel

Serious on LinkedIn, authentic on Insta and relatable on TikTok. The biggest challenge for brands…

2 days ago

Storytelling for software: from code to story

In the digital age, almost no industry can do without software. Providers are a dime…

1 month ago

Storytelling on the political stage: Kamala Harris and the power of the personal narrative

In the age of digital media and information overload, it is more important than ever…

2 months ago

Play, win, tell – What the Gaming Industry teaches us about Brand Storytelling

Video games have become an indispensable medium for storytelling. But what else can we learn…

2 months ago

From a sterile image to a vibrant brand: Why pharma needs to focus on employer branding

Employer branding is more than just a buzzword in the pharmaceutical industry - it is…

2 months ago

In search of the perfect match – the 16-personalities test in the application process

Personality tests such as the 16-Personalities Test, also known as the MBTI, are nothing new…

2 months ago