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Storytelling instead of storyyelling: Why messages are better told than blared out

Recent Posts

A bright future with AI – why PR needs science fiction now

Why PR in times of artificial intelligence needs the imagination of science fiction to rethink…

1 week ago

AI in SMEs: between future opportunity and communication task

Artificial intelligence still seems a distant prospect for many SMEs - but if you want…

2 weeks ago

Digital icons: Are AI influencers revolutionising brand storytelling?

Creators who never age, never sleep and produce content around the clock. Target group-orientated, perfectly…

3 weeks ago

5 success factors for employer branding on LinkedIn

What do Google's office parties, the break-up between Adidas and Ye and a maths formula…

1 month ago

Storytelling vs. Fairytelling: Have the Courage to show Cracks

Fairytelling reduces complex reality to simple narrative patterns that have an immediate effect: emotional, catchy,…

1 month ago

From emotionless to heartwarming – brand storytelling campaigns with AI

Instead of silly, pretty AI avatars, the future lies in real stories and real people.…

2 months ago