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Storytelling instead of storyyelling: Why messages are better told than blared out

Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

Recent Posts

The Power of Bricks: Storytelling with LEGO

LEGO® SERIOUS PLAY® combines creativity with structure, making even complex topics tangible. Whether it’s strategy,…

7 days ago

The Best of Both Worlds: What the Hannah Montana Comeback Teaches About Nostalgia in Storytelling

On March 24, 2026, Disney+ streamed the Hannah Montana 20th Anniversary Special. Within a week,…

2 weeks ago

Why Good Content Isn’t Enough: What Really Determines the Impact of Videos

Videos are not merely a medium for conveying information. They combine content with visuals, sound,…

3 weeks ago

Reddit in B2B: Where the Hype Ends and Reality Begins

Reddit in the B2B sector is one of the most talked-about topics when it comes…

4 weeks ago

Letters for Human Rights: What Amnesty International Teaches Us About Storytelling

Amnesty International is one of the world's largest human rights organisations. Storytelling plays an important…

1 month ago

Storytelling Beats Prompting: How Corporate Influencers Become Truly Visible With—And Despite—AI

Content is no longer a scarce resource; attention is. This shifts the decisive question: no…

1 month ago