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Storytelling instead of storyyelling: Why messages are better told than blared out

Recent Posts

Synthetic Style: Are Virtual Models Transforming Fashion or Undermining It

Virtual models are taking over the catwalks – and our feeds. What began as a…

1 week ago

New Opportunities for Pharma: Advancing Inclusion and Diversity

A diverse society needs a healthcare system that understands its differences - and that starts…

1 week ago

Motivate Without Illusions: What the Stockdale Paradox Teaches Us About Crisis Leadership

Blind optimism does not help in crises. The Stockdale Paradox shows why honest stories make…

2 weeks ago

Reimagining Team Building: From Silent Sessions to Corporate Campfires

The world of work is changing rapidly. And with it, the way companies bring their…

4 weeks ago

Fielmann’s Hero’s Journey: From Local Optician to European Eyewear Giant

The success story of Fielmann is closely linked to the vision of its founder, Günther…

1 month ago

Data Storytelling in Motion: How Video Turns Numbers Into an Experience

While traditional visualisation stops at facts, data storytelling in video goes one step further: it…

2 months ago