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Storytelling instead of storyyelling: Why messages are better told than blared out

Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

Recent Posts

When AI Responds: The New Rules of Health Communication

Whether it's symptoms, side effects, or forms of therapy, many people no longer search for…

6 days ago

Company Profile vs. Corporate Influencer – Who wins the Game of Reach, Relevance, and Resonance on LinkedIn?

Clear the stage — Corporate influencers or company profiles? Who is more authentic on LinkedIn,…

3 weeks ago

From Preparation to Poise: 5 Skills That Elevate Your Workshops

Workshops thrive on good preparation—but even more so on attitude, empathy, and flexibility. This article…

4 weeks ago

Synthetic Style: Are Virtual Models Transforming Fashion or Undermining It

Virtual models are taking over the catwalks – and our feeds. What began as a…

1 month ago

New Opportunities for Pharma: Advancing Inclusion and Diversity

A diverse society needs a healthcare system that understands its differences - and that starts…

1 month ago

Motivate Without Illusions: What the Stockdale Paradox Teaches Us About Crisis Leadership

Blind optimism does not help in crises. The Stockdale Paradox shows why honest stories make…

1 month ago