Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

Recent Posts

What Does The AI Debate Tell Us About Creativity In Storytelling?

Anyone looking for an idea today often turns to AI first. A few seconds later,…

4 days ago

Effective Communication When Delivering Bad News: How Clarity and Empathy Build Trust

Bad news can't be avoided, but poor communication can. However, conveying difficult messages with empathy,…

2 weeks ago

Montblanc’s Hero’s Journey: 120 Years at the Summit

The history of Montblanc began 120 years ago in Hamburg with a clear mission: to…

3 weeks ago

When AI Answers: New Rules of GEO in Financial Comms

TL;DR More and more people are turning to AI first – rather than a bank…

4 weeks ago

Not Every Story Needs a CEO: The Right Voice for Business Impact

Who should actually represent a company to the outside world? Here's why the CEO isn't…

1 month ago

Navigating AI Search: GEO Strategies for B2B vs. B2C

In the B2B sector, the goal is to make it onto the shortlist for complex,…

2 months ago