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Storytelling instead of storyyelling: Why messages are better told than blared out

Redaktion

Das Redaktionsteam von Mashup Communications, der Berliner Agentur für PR und Brand Storytelling (gegründet 2009), besteht aus erfahrenen Expert:innen zu den Themen PR, Content Marketing, Employer Branding, KI und Storytelling.

Recent Posts

Synthetic Crisis Communication – When AI Distorts Brand Values

Imagine investing years in building a corporate culture that stands out radically from industry standards.…

1 week ago

When TV Shows Reimagine Places: How Set Jetting Boosts Tourism

Set-jetting refers to the trend of traveling to filming locations from TV shows and movies.…

1 month ago

AI vs. the Human Brain: How to Succeed at Storytelling With and Without LLMs

AI vs. the human brain: AI speeds up research, structuring, and editing, but it cannot…

1 month ago

How LinkedIn Quietly Became a Strategic AI Driver in B2B

LinkedIn is not a social media channel for LLMs, but rather a curated source of…

2 months ago

Data Storytelling 2.0: How AI Creates Perspectives – And Demands Responsibility

In an age where AI automates analyses and generates reports at the touch of a…

2 months ago

The employer branding hero’s journey: The road to talent acquisition

The employer branding funnel represents the employer branding hero's journey in the form of a…

3 months ago