The B2B environment is in constant motion and always looking for new marketing and sales channels. With well over 600 million users worldwide, 15 million members in D-A-C-H alone, LinkedIn is on a growth course and is coming into focus for companies and decision-makers. In Germany, Austria and Switzerland alone, the numbers have increased by 500,000 since the beginning of 2020. The takeover by Microsoft did the rest. The technology-driven company is continuously working on new functions and algorithms to share relevant content with members. Now is the time for decision-makers and managers to tackle LinkedIn and put a face to their own business.
“Your brand is what other people say about you when you’re not in the room”
Jeff Bezos, Founder and CEO Amazon
Targeted LinkedIn consulting for the personal brand
Only very few use the international career and content platform for their own branding and targeted customer acquisition. Many users remain silent observers in the news feed. We help to support expert positioning in a targeted manner and link this with our storytelling approach to make companies visible on the platform.
With LinkedIn PR, organic reach can be increased enormously. This makes it all the more important to position oneself as a personal brand today and to be ahead of the competition.
Together with our clients, we create storytelling formats and content that put decision-makers and their companies in the spotlight. Whether employer branding, acquisition or brand building – together we develop a custom-fit storytelling strategy.
From consulting to implementation, we provide a range of services to support the ongoing management of company and profile pages. We help directors and employees grow into corporate influencers, tell their stories, strengthen expertise and give companies a new, promising marketing channel – for their own branding, for employer branding and more customers.
Our services for companies and corporate influencers:
- Analysis and optimisation of the ACTUAL state of the company and user profile.
- Competition and platform analysis
- Monthly editorial / action plan
- Content guideline
- Conception and implementation of contributions, articles and visual material in the form of short- and long-form content
Monitoring - Contact person for questions and advice
We offer you various possibilities to start your own hero’s journey on LinkedIn. We therefore recommend that you start your LinkedIn adventure with us for at least three to six months, or even longer. Together we will plan content and write posts or articles with you – at the same time we will advise you on how to find customers there and vice versa. After that, you should have a feeling for when and how you can be active on the world’s largest networking and business content platform and which expectations can be fulfilled in the long term.
