Your Berlin agency for PR and B2B topics
We give your company a voice with exciting stories about its foundation, vision and important milestones. Our professional public relations work generates lasting media interest. We maintain intensive contacts with journalists from the leading daily and business press as well as specialist media, whether print or online. Thanks to our many years of collaboration, we know exactly what topics editors are currently looking for. We find exciting stories and hooks – in the form of B2B content formats such as press releases, guest articles, statements, interviews or user reports. Current events or trends are included so that the messages become much more tangible for the audience. Our aim is to put your brand and products in the public eye. We see ourselves as equal partners and work closely with you to achieve the best possible results. We attach great importance to transparent communication and a high degree of professionalism.
PR for B2B: inspire your target group with visual communication and authenticity
We are convinced that PR is attractive and inspiring for B2B companies. This is achieved above all with vivid, authentic and emotional communication that attracts the attention of target groups as well as awakening their empathy and motivation to act. An effective PR campaign has the potential to make a company stand out on the market and differentiate it from its competitors. By using visual elements such as images or videos, complex information can be presented in an understandable way. This makes it easier for potential customers or business partners to engage with your company’s offering and establish a personal connection.
Authenticity is another key element for successful PR efforts in the B2B sector. By emphasizing their own identity and clearly communicating their values, companies build trust with their target groups. The credibility of a brand plays a decisive role, especially in the business-to-business environment – if potential partners or customers can sense that a company acts honestly and keeps its promises, the willingness to cooperate increases enormously.
References for PR, social media & content marketing
With heart and mind to success: emotional appeal in B2B PR too
Furthermore, an emotional appeal should not be underestimated. In the B2B sector, it is often assumed that rational arguments alone are enough to make decisions – but emotions play an important role here too. By addressing their target groups on an emotional level, companies can create a connection and increase interest and motivation to act.
Companies with a B2B focus usually have products and services that require explanation and need to differentiate themselves from the competition. This means for their communication: They need to clearly define their offering and stand out from the competition with a strong positioning. With the help of our comprehensive storytelling approach, we help companies to get to the heart of their topics. We convey them emotionally and work out the core of the corporate philosophy – the “why?”. No matter how technical and complex the products or services may be, every form of communication is always about people. The interaction between the individual parties, buyers and sellers or service providers and clients, is just as central to PR for B2B topics as the company’s own brand development and authentic employer branding.
Thanks to our many years of experience in PR, we know exactly how to tell stories that captivate and inspire your audience. With our help, you can demonstrate your expertise while building trust with potential customers. We are convinced that a successful public relations strategy can make a decisive contribution to your company’s success – whether through increased awareness or a stronger image compared to the competition. Let’s work on this together!
Boost your company’s success with a PR agency that makes your brand shine!
- Professional public relations: our PR agency offers professional support to present your brand and products in the best possible way
- Visual elements and authentic communication: presenting complex information in an understandable way and building an emotional connection with the audience
- Increasing interest and motivation: generating action among potential customers and thus promoting the company’s success
- Customized solutions: individually adapted to the needs of your company
Current articles from our team
Berlin PR agency for B2B companies
18 November 2024
