B2C PR for consumer topics

Why emotions are the key to successful content

We work according to our specially developed storytelling approach, using an emotional approach and stories that convey the content in the best possible way and touch the target groups – whether in press releases, guest articles, website texts, posts or blog articles. Thanks to our many years of experience in the field of storytelling, we know exactly how to convey content in an appealing and gripping way. We focus specifically on emotions in order to touch the reader and make a lasting impression.

Our approach is not only effective, but also flexible: whether for press releases or blog posts – we always find the right tone of voice and the right words to appeal to your target group. In doing so, we attach great importance to ensuring that the content always remains authentic.

Articles on the topic

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The Mashies' 6 biggest PR learnings

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Highlights from over a decade

Trends, Hijacks, Forums

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Focus on wishes and values: how B2C communication succeeds

As a brand, it is important to focus on the target group, their wishes and the right story so that B2C communication is successful. That’s why it’s important to know your customers inside out. Who are they? What values do they identify with? Or how do they prefer to spend their free time? Because as the writer John Steinbeck once said: “If a story is not about the hearer, he [or she, editor’s note] will not listen”. We help companies to turn their customers into heroes of their own story.

Whether cosmetics, fashion or interiors – with many years of expertise, a strong media network and exciting topic approaches, we place consumer topics in target media that end consumers read. These are primarily daily newspapers, consumer, women’s, men’s and lifestyle media, online or print. It is important to know these editorial offices precisely. This starts with the content and extends to the image material and timing.

References for PR, Social Media & Content Marketing

The power of emotions: how we make your campaign unforgettable

Our approach to B2C PR in the area of consumer topics is based on the use of emotions. We are convinced that an emotional approach and stories convey the content optimally and touch the target groups – be it in press releases, guest articles, website texts or blog posts. Thanks to our many years of experience, we know exactly how to convey content in an appealing way. We focus specifically on emotions in order to touch readers and make a lasting impression. Our flexible approach is suitable for both press releases and blog posts – always with the right tone of voice and authentic content.

In order to communicate successfully with customers, companies need to know their customers well: Who are they? What values do they identify with? How do they prefer to spend their free time? This is the only way to reach your target group! Our expertise helps turn customers into heroes of their own story! Whether cosmetics, fashion or interior design topics – thanks to our strong media network, we place exciting topics in daily newspapers through to lifestyle media online/print. It’s important to get the timing right so that these editorial offices notice us!

Successful B2C PR for consumer topics relies on an emotional approach and stories that touch the target group. It is important to know the customers precisely and to focus on their wishes and values. With many years of experience in storytelling, we convey content in an appealing and authentic way. Our flexible approach is suitable for both press releases and blog posts. Thanks to our strong media network, we place exciting topics in relevant target media and pay attention to perfect timing. Our expertise helps companies turn customers into heroes of their own story and create unforgettable campaigns.