Content Management for Brands - Mashup Communications

From planning to analysis: How we successfully manage your social media content

A hashtag that makes followers smile, an Instagram story that moves them, a relevant opinion on LinkedIn: behind every successful post is content management with a sophisticated social media strategy. As social media managers, our consultants are not only responsible for producing and publishing new content. Long-term planning, monitoring and analysis of content are also part of their work. They ensure that the common thread runs through all social media accounts and come up with the best content for your target group – every day.

Which social media channels and formats suit your branding? How can you expand your reach through social media? Our social media managers have the right answers to these and other questions. Tailored to the needs and wishes of their clients, they develop a strategy that strengthens and expands your brand. Creative content is required. From job advertisements to surveys, planning an event or communicating company values. With professional content management, we let your company shine on Instagram, LinkedIn & Co.

Articles on the topic

Measure content marketing

a guideline

Story planning

Digital storytelling tools

Transmedia storytelling

Many roads lead to fame

The power of interaction: How to inspire your target group with social media stories

Successful social media management can be recognized by more than just lots of likes and comments. Successful content management attracts the target group and wins them as followers in the long term. The interaction of social media posts with the company’s branding is therefore essential for building its reach.

But how do you manage to keep your target group captivated by your content? Storytelling is also an effective method on social media. Social networks are very well suited to storytelling due to the opportunities for interaction. Social media can bring a brand closer to its customers and thus enable an emotional connection. Content management with storytelling on all social media channels ensures an authentic presence and keeps your followers on the ball.

But how exactly does storytelling work on social media? First of all, it is important to have a clear and consistent brand message. This should run through all content and offer followers added value. A good story must also be exciting and arouse emotions – be it joy, sadness or excitement.

References for PR, Social Media & Content Marketing

Questions, competitions and more: How to increase the engagement of your community through interaction

Another important aspect of storytelling on social media is interaction with the target group. Surveys, competitions or simply asking the community questions can help to increase engagement and receive feedback from followers.

Visual elements also play a major role in telling a good story on social networks. Images or videos should be attractively designed and match the content.

To summarize: If you want to be successful in storytelling, you should position your brand clearly and tell emotionally appealing stories – ideally in combination with interactive elements for your own community. This will ensure that your followers keep coming back to find out more about their favorite brand!