Corporate Blog - Mashup Communications

Knowledge is power: How a corporate blog makes you an industry leader

Every company has valuable specialist knowledge and industry expertise. The problem is that this know-how often lies dormant in the heads of individual employees, in brochures, filed documents or the internal database and is therefore not accessible to colleagues or the general public. A corporate blog gives organizations the opportunity to share this useful information and establish themselves as thought leaders and industry experts. It is also an excellent tool for building customer loyalty, accelerating purchasing decisions, reinforcing your own corporate culture and values and generating applicants and leads.

Writing a blog is therefore practically part of a company’s good manners. While only 36% of Fortune 500 companies had one in 2016, this figure had already risen to over half two years later. In 2020, 77% of the top companies had integrated a corporate blog on their website (Center for Marketing Research – Umass Dartmouth). A good decision, because the advantages are manifold: on the one hand, it can serve as a newsroom for employees, for example, and on the other hand it is a useful editorial center for journalists and increases the visibility and reach of a company in search engines.

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From job advertisements to interviews: Discover the many possibilities of a company blog

We help you find the right content for your blog posts. Our consultants take over the writing of content such as expert articles and company stories, they create white papers, infographics, checklists and much more. In targeted storylistening sessions, we work with you and your team to find the exciting stories that lie dormant in every company and its employees. We provide you with strategic advice on the selection of topics and images and create a monthly report.

The formula for success is simple: more content, more transparency, more credibility. Because only those who produce regular, high-quality content can establish themselves as experts in their industry. We help you to reach your target group and take your online presence to the next level.

References for PR, Social Media & Content Marketing

Visually appealing and SEO-optimized: How we make sure your content is actually read

Our consultants have many years of experience in the field of content marketing and are familiar with the latest trends and best practices. They work closely with you to develop a customized strategy for your company – tailored to your goals, needs and budget.

We don’t just blindly place content, we make sure that it is actually read. That’s why we optimize our texts with regard to search engine optimization (SEO) and readability and ensure that they are visually appealing.

Let’s find the right content together – because good stories need to be told!