Industries
Cooking, learning, fitness, playing – digital platforms, apps and gadgets make life in our own four walls more fun and connected. This is no mere luxury, but an essential part of our everyday life. We help you with catchy as well as serious stories to educate about new technologies and inspire customers. We make sure that you get on the radar of your target group.
Our cases give you a first look at successful PR and social media campaigns that have helped consumer tech and digital B2C companies expand their reach, build trust, and effectively reach their target audiences.
As a young start-up from ADAC SE, PiNCAMP entered a highly competitive playing field at the end of 2018. With the help of our PR activities, we were able to achieve over 610 publications in print and online media. Based on our content and storytelling strategy, we also created an online lifestyle magazine, which PiNCAMP used to position itself as an experienced and passionate part of the camping community and which in turn served as the hub for all other social media activities.
In our PR work, we primarily addressed consumers and companies with advice topics and expert articles. We also aimed to position LeasingMarkt.de as an expert on all aspects of digitalization in the automotive industry and the future of mobility. From 2017 to 2020, we achieved over 350 publications in both B2C and B2B media. For example, articles appeared on Bild.de, in Auto Bild, stern Digital, on Focus Online, in Auto-Motor-Sport, WELT, 20 minuten, Business Insider, in a TV report on ZDF Wiso and in Handelsblatt.
With topical stories, expert contributions, influencer relations, and offline events, we created awareness and trust in the company Gymondo. From 2015 to 2018, we achieved over 630 clippings in print and online media. Trend reports, program news, sports and nutrition guides as well as company news were picked up by N24, WDR, Fit For Fun, Jolie & Jolie Online, Madame Online and Handelsblatt, among others. We also coordinated a 6-week blogger cooperation with five Berlin-based mom and fitness bloggers.
We began our press work in 2010, when sofatutor had just six employees, and supported the online tutoring pioneer until 2014, when the team had grown to 60. During this time, we positioned the company and the people behind it in over 530 publications. Towards the end, we helped to build up sofatutor's internal communications and editorial team with workshops and training sessions.
Dekoria combines the latest interior trends from around the world with high-quality craftsmanship. Our mission was to get both traditional media and interior fans on social media excited about the brand and create broad awareness. We were able to generate over 150 clippings with interior trends, guest posts, cut-outs and image suggestions. We also used #Dekoria on Facebook, Pinterest and Instagram. We were also able to inspire some of the most influential Instagrammers in the German interior scene for the brand and build long-term relationships. The blog, which regularly reports on the latest trends in living and decorating, was also part of our remit.
With lifestyle, family and advice topics, the aim of the PR work was to reach the general interest media in particular in order to educate relevant target groups about the advantages of the digital shopping list. In addition, the task was to position the creators of Bring! as experts in the field of consumer tech through background discussions and trend forecasts, thereby also drawing attention to the Swiss start-up in B2B media. From 2016 to 2019, we achieved over 530 publications in both B2C and B2B media.
The Clever Dialer app is used for caller ID and spam protection and makes calling transparent and secure for consumers again. In July 2019, we began operational press work for Clever Dialer and set ourselves the goal of educating consumers about spam calls and scams in general interest and lifestyle media. Since then, we have achieved over 600 clippings.
ImmoScout24 is the leading real estate portal in the German-speaking world. It spends a lot of resources gathering information and insights about the market. That’s why Mashup Communications and Ape Unit have joined forces to create a platform that acts as an online magazine and shares this knowledge with its stakeholders. This digital magazine discusses the latest developments in the industry and upcoming trends. At the same time, we have digitized the market report on real estate prices, which was previously only available as a pdf, with an interactive map.
"The content team at Zalando had the pleasure to host Miriam Rupp as a speaker during an Editorial Workshop. Her presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats."
"The content team at Zalando had the pleasure to host Miriam Rupp as a speaker during an Editorial Workshop. Her presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats."
