Industries
The world of finance and insurance deals with hard facts, logic and evidence that are best presented with numbers, statistics, tables and graphs. We offer a counterbalance here and use storytelling techniques to tell stories about your products and companies in an emotional and gripping way. This makes the small but subtle difference.
Our cases offer you a first insight into successful PR and content campaigns that have helped financial companies and FinTechs to expand their reach, build trust, and reach their target groups effectively.
Through our collaboration, we have established Billomat as the first point of contact and expert on bookkeeping, accounting, and tax issues for start-ups, companies, and the self-employed in the DACH region. The PR work primarily generated traffic and trust. Together, we generated over 950 publications in both high-reach B2C and B2B media and articles in WirtschaftsWoche, Handelsblatt, t3n and Handwerker Magazin, for example, between 2017 and 2021.
The mission is to communicate the company's expertise, the accuracy of the data offered and the quality of the information and to position Creditsafe as one of the largest credit agencies. We began our operational collaboration in January 2018. Since then, we have achieved over 380 publications. Clippings have appeared in national general interest media such as BILD, Frankfurter Allgemeine Zeitung and Capital, as well as in specialist media from various sectors such as Verkehrsrundschau, heise, Industrieanzeiger and stahl und eisen.
Concardis is a leading provider of digital payment solutions with 1,100 employees and more than 116,000 customers in Germany, Austria, Switzerland, and Southeast Europe. The whitepaper was aimed at medium-sized companies with several branches. The aim was to gain new leads for this segment. "There was an open and constructive dialog right from the start. After a short briefing, Mashup Communications was immediately on board and contributed solutions and ideas that rounded off the content of the whitepaper."
"Ms. Nora Feist gave an inspiring presentation on 'Storytelling with Data' at the 16th Risk Controlling and Management Symposium of the German Savings Banks and Giro Association. With the help of simple techniques, content can be presented in a convincing way. This enables better decision-making in times of increasingly complex framework conditions."
"Christina and Liam gave us a workshop tailored to our new social media strategy and prepared the participants very well for their new role as corporate influencers in our social media team. Above all, our employees liked the mix of theory and practice and laid a very good starting building block."
"Ms. Nora Feist gave an inspiring presentation on 'Storytelling with Data' at the 16th Risk Controlling and Management Symposium of the German Savings Banks and Giro Association. With the help of simple techniques, content can be presented in a convincing way. This enables better decision-making in times of increasingly complex framework conditions."
"Christina and Liam gave us a workshop tailored to our new social media strategy and prepared the participants very well for their new role as corporate influencers in our social media team. Above all, our employees liked the mix of theory and practice and laid a very good starting building block."
