Industries
Cooking, DIY, fitness or smart technologies – lifestyle innovations are making everyday life within our four walls smarter, more colorful and healthier. Whether sustainable products, food concepts or new consumer tech: with inspiring storytelling and a targeted PR approach, we create a strong image for your brand in the lifestyle, consumer tech and health sectors. This will get your message directly into the hearts and living rooms of your target group.
Our cases offer you a first insight into successful PR and social media campaigns that have helped companies in the lifestyle, health, and tech sectors to expand their reach, build trust, and reach their target groups effectively.
With stories, reels, and posts in picture and video form about the CBD products, which consolidate HempMate's expert status, we won over relevant key media, influencers and the constantly growing community on social media. Through PR work, we achieved over 80 publications in relevant lifestyle media from 2019 to 2022, including product recommendations in Cosmopolitan, Jolie, GRAZIA, Shape, Couch, Brigitte Schweiz, DONNA, Woman.at and Ein Herz für Tiere, among others.
As a young start-up from ADAC SE, PiNCAMP entered a highly competitive playing field at the end of 2018. With the help of our PR activities, we were able to achieve over 610 publications in print and online media. Based on our content and storytelling strategy, we also created an online lifestyle magazine, which PiNCAMP used to position itself as an experienced and passionate part of the camping community and which in turn served as the hub for all other social media activities.
The aim of our work with the client was to actively promote brand loyalty and to focus on rebranding from a pure product manufacturer to a holistic health lifestyle provider. Within a year, we achieved over 90 publications in relevant general interest and lifestyle media, including product news and recommendations as well as advice reports on freundin.de, msn, t-online, and FOCUS Online, among others. On social media, we shaped the look of the brand with our own image and video material, authentic influencer relations and a constant stream of new content formats.
The Clever Dialer app is used for caller ID and spam protection and makes calling transparent and secure for consumers again. In July 2019, we began operational press work for Clever Dialer and set ourselves the goal of educating consumers about spam calls and scams in general interest and lifestyle media. Since then, we have achieved over 600 clippings.
Our PR work raised awareness of the benefits of essential oils. Within a year, we achieved over 70 publications in relevant lifestyle and health media, including product tests, guest articles, and advice on aromatherapy in print and online, including freundin, Shape, woman.at, and Jolie. We used our own images and a wide range of content formats to create a varied social media feed that is color-coded to match the products. Influencer collaborations and testimonials from satisfied customers rounded off the Instagram and Facebook presence and encouraged interaction with the community.
With topical stories, expert contributions, influencer relations, and offline events, we created awareness and trust in the company Gymondo. From 2015 to 2018, we achieved over 630 clippings in print and online media. Trend reports, program news, sports and nutrition guides as well as company news were picked up by N24, WDR, Fit For Fun, Jolie & Jolie Online, Madame Online and Handelsblatt, among others. We also coordinated a 6-week blogger cooperation with five Berlin-based mom and fitness bloggers.
For the launch of the Medela Swing Flex™ in 2019, our PR goal was to destigmatize pumping and support breastfeeding mothers in their flexible everyday lives. Here it was important that we not only focus on product messages or descriptions but also position Medela as an expert on the topics of pumping, breastfeeding, breast milk, etc. We were able to achieve a total of 86 clippings. Articles have appeared in Brigitte Mom, Müttermagazin, Junge Familie, Wir Eltern, Wunderweib, 1st Steps, Vital.de, Babyclub.de, and woman.at, among others.
With invitations to the opening of the concept store, tastings, and classic PR and social media work, our communication measures were aimed in particular at flexitarians. From image creation and our own video shoot to image editing and copywriting, we provided varied content on Facebook, Instagram and the "Veg to the Roots" blog of the vegetarian butcher. Over 200 media outlets reported on the opening event of the Vegetarian Butcher's first concept store.
In our PR work, we primarily addressed consumers and companies with advice topics and expert articles. We also aimed to position LeasingMarkt.de as an expert on all aspects of digitalization in the automotive industry and the future of mobility. From 2017 to 2020, we achieved over 350 publications in both B2C and B2B media. For example, articles appeared on Bild.de, in Auto Bild, stern Digital, on Focus Online, in Auto-Motor-Sport, WELT, 20 minuten, Business Insider, in a TV report on ZDF Wiso and in Handelsblatt.
We began our press work in 2010, when sofatutor had just six employees, and supported the online tutoring pioneer until 2014, when the team had grown to 60. During this time, we positioned the company and the people behind it in over 530 publications. Towards the end, we helped to build up sofatutor's internal communications and editorial team with workshops and training sessions.
Dekoria combines the latest interior trends from around the world with high-quality craftsmanship. Our mission was to get both traditional media and interior fans on social media excited about the brand and create broad awareness. We were able to generate over 150 clippings with interior trends, guest posts, cut-outs and image suggestions. We also used #Dekoria on Facebook, Pinterest and Instagram. We were also able to inspire some of the most influential Instagrammers in the German interior scene for the brand and build long-term relationships. The blog, which regularly reports on the latest trends in living and decorating, was also part of our remit.
With lifestyle, family and advice topics, the aim of the PR work was to reach the general interest media in particular in order to educate relevant target groups about the advantages of the digital shopping list. In addition, the task was to position the creators of Bring! as experts in the field of consumer tech through background discussions and trend forecasts, thereby also drawing attention to the Swiss start-up in B2B media. From 2016 to 2019, we achieved over 530 publications in both B2C and B2B media.
"The content team at Zalando had the pleasure to host Miriam Rupp as a speaker during an Editorial Workshop. Her presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats."
"The content team at Zalando had the pleasure to host Miriam Rupp as a speaker during an Editorial Workshop. Her presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats."
