Industries
When people think of pharmaceuticals, they tend to associate sterile images, dry facts and, of course, risks and side effects. The field offers the perfect breeding ground for storytelling, since it is always about one thing: human health. It would be hard to find a more emotional hook. We help healthcare companies find the right recipe for their story.
Our cases offer you a first insight into successful PR and content campaigns that have helped companies in the pharmaceutical and healthcare sectors expand their reach, build trust, and reach their target groups effectively.
Through continuous PR, content marketing and employer branding, good healthcare group is to be put on the radar of relevant target audiences. In addition to news and company announcements, the main aim is to convey the new challenges of the healthcare system and pharmaceutical sales in particular via appealing stories for the press, the company blog, LinkedIn and Instagram, and to highlight trends and developments in the healthcare sector.
Vanguard AG is bringing the circular economy to the healthcare sector. However, how the industry is linked to climate protection has been little discussed to date. That is why we provide information about circular economy processes, the safety and certification of reprocessed medical technology, and the everyday challenges faced by hospitals – primarily in trade media, on their own company blog, and LinkedIn channel.
Before we took on the PR work and content marketing, we coordinated a comprehensive rebranding, including a new company name and a new website. The main aim of the online presence was to bundle the extensive range of products and services and make them easy to find. Regular B2C and B2B stories explain the offering under the Tyme Group umbrella. Here we achieved particular success in the vertical key media. These include specialist media such as doctor's today, PM-Report, and HR Journal, as well as general interest media such as Welt and Focus.
MensSana stands for the best combination of micronutrients. We designed a print fold-out booklet so that pharmacists can give their customers the best possible advice on the products. We were also responsible for the design, editing, and printing of the compact information booklet.
Saarland for the hearing impaired – vacation, leisure & clinics: Netzwerk Hören combines medical expertise and tourism. For the website, we wrote highlight stories that shed light on life with cochlear implants from different perspectives. We interviewed patients and specialists and created journalistic articles.
As the sponsor of various senior centers in East Westphalia-Lippe, Arbeiterwohlfahrt OWL asked us to support the reopening of a senior center in Bielefeld with neighborhood communications and employer branding. With the help of our corporate campfire, we were able to find out from the employees themselves which values are lived out every day in the house and make AWO OWL special. Our employer branding strategy laid the foundation for the long-term storytelling and the communicative bracket of what makes AWO OWL special in care.
"In a one-day workshop with Mashup Communications, we learned about the storytelling approach and developed our own stories for our project. Nora and Louisa understood how to introduce us to the methodology in an interactive workshop with quite a few practical examples and then get us straight into doing. A very exciting day where we learned a lot. I would definitely recommend Mashup Communications to others!"
"Nora and her team have definitely sparked excitement for storytelling with data in our colleagues in Mannheim and Penzberg! After an introductory keynote had set the stage, a hands-on workshop followed, in which data experts from Roche learned how to improve their own (data) stories. Thanks a lot for two entertaining and insightful days!"
"Companies have great opportunities if they move into the new era of brand storytelling. To do this, we need to question classic marketing-speak across all communication areas. The Mashup Communications workshop not only taught our team methods and best practices. Above all, it whetted our appetite for storytelling and opened our eyes to where we want to go in new directions."
"In the pharmaceutical industry in particular, sensitive content and complex scientific data are often communicated, which must be presented in a way that is easy for laypeople to understand and safe. Storytelling is a good way of making the complex content comprehensible and interesting for the target groups. Ms. Feist explained to the seminar participants in an exciting way and at a high level how a good story can be developed and told."
"In a one-day workshop with Mashup Communications, we learned about the storytelling approach and developed our own stories for our project. Nora and Louisa understood how to introduce us to the methodology in an interactive workshop with quite a few practical examples and then get us straight into doing. A very exciting day where we learned a lot. I would definitely recommend Mashup Communications to others!"
"Nora and her team have definitely sparked excitement for storytelling with data in our colleagues in Mannheim and Penzberg! After an introductory keynote had set the stage, a hands-on workshop followed, in which data experts from Roche learned how to improve their own (data) stories. Thanks a lot for two entertaining and insightful days!"
"Companies have great opportunities if they move into the new era of brand storytelling. To do this, we need to question classic marketing-speak across all communication areas. The Mashup Communications workshop not only taught our team methods and best practices. Above all, it whetted our appetite for storytelling and opened our eyes to where we want to go in new directions."
"In the pharmaceutical industry in particular, sensitive content and complex scientific data are often communicated, which must be presented in a way that is easy for laypeople to understand and safe. Storytelling is a good way of making the complex content comprehensible and interesting for the target groups. Ms. Feist explained to the seminar participants in an exciting way and at a high level how a good story can be developed and told."
