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Overview

Whether innovative recruiting software, flexible working time models or tools for hybrid working: Smart HR solutions enable companies to optimally support their teams and make the world of work fit for the future. We help you to make your expertise in the field of HR and new work visible – as thought leaders in specialist media, as reliable partners in the public eye and as inspiring companions on your content channels. In this way, we position you as experts who show how the modern workplace runs and creates added value for people and companies.

Success Stories

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Communications – PR & Social Media for the HR transformation

Our cases offer you a first insight into successful PR and social media campaigns that have helped B2B companies for HR, personnel and new work solutions to expand their reach, build trust and effectively reach their target groups.

Public Relations

Gympass

In order to establish Gympass as a corporate well-being expert and professional for the modernization and digitalization of the fitness industry, we primarily approached HR, business, lifestyle, and fitness media. We also successfully positioned Samuel Turnwald, Head of Corporate Wellbeing at Gympass Germany, through specialist articles and interviews in HR and business media as well as podcasts. The expertise was also underpinned by the publication of infographics, statistics, trends, and studies. During our collaboration from 2020 to 2022, we achieved over 180 clippings in print and online media.

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Public Relations & LinkedIn

Freelancermap

Through our PR and data storytelling, we were able to significantly increase freelancermap's brand awareness. The company and its studies gained significantly in reputation and credibility. For example, dpa used the Freelancer Compass for its editorial reporting. In addition, high-reach media such as Handelsblatt, t3n, FAZ and heise regularly reported on articles and news. From 2017 to 2023, we achieved over 1,000 clippings in online and print media.

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Public Relations

resmio

In order to position resmio as an independent, transparent expert for digitalization in the hospitality industry, we primarily approached trade press as well as business and general interest media. During our collaboration from 2019 to 2022, we achieved over 270 clippings in print and online media. For example, articles appeared on Focus Online, Business Punk, AHGZ, Hogapage, Gastgewerbe Magazin and Getränke Magazin. We were also able to place resmio in numerous regional media with a wide reach, such as Frankfurter Neue Presse and Münchner Merkur.

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Campfire – PR for Employer Branding

For more than 25 years, ADVOSERVICE has stood for competent consulting and support of business consulting law firms. We developed an employer branding strategy for their recruiting target groups of service technicians and software developers. The stories identified were incorporated into public relations measures to achieve relevant reach among the audience.

Case Study
Meinung zu Agenturimage

You want to contribute opinions on current HR developments in specialised media.

BGM Angebote

You want to address the HR sector with employer branding topics.

Vertrauensurlaub

You want to contribute your own experiences and best practices as well as pleas in the working context of certain industries in specialised media.

HR Trends

You want to have a say in HR trends.

Arbeitgeber Pharmabranche

You want to position yourselves with studies and guest articles in vertical specialised media, e.g. in chemistry and pharmaceuticals.

Arbeitgeber Versicherungen

You want to position yourselves with studies and guest articles in vertical specialised media, e.g. in finance and insurance.

Pinkwashing Employer Branding

You want to enlighten people with guest contributions on HR, personnel and New Work topics.

Inklusion Employer Branding

You want to enlighten people with guest contributions on HR, personnel and New Work topics.

Articles on HR, personnel, new work and employer branding topics

Campfire – Employer Branding Employer branding in the financial sector: New paths for banks in the war for talent
Manja Rehfeld

Manja Rehfeld

24 October 2024

Employer branding in the financial sector: New paths for banks in the war for talent
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Campfire – Employer Branding From a sterile image to a vibrant brand: Why pharma needs to focus on employer branding
Manja Rehfeld

Manja Rehfeld

5 September 2024

From a sterile image to a vibrant brand: Why pharma needs to focus on employer branding
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Campfire – Employer Branding In search of the perfect match – the 16-personalities test in the application process
Jennifer Nürnberger

Jennifer Nürnberger

3 September 2024

In search of the perfect match – the 16-personalities test in the application process
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