Kununu & Xing – Employer Branding with Storytelling

Your Berlin agency for employer branding with storytelling

While many use the power of Facebook and Instagram with well thought-out content strategies, the potential of professional networks such as XING and kununu often remains untapped. However, these platforms are invaluable for you, especially in the B2B sector.

If you use them skillfully, you can position yourself as a sought-after employer, attract new talent, share your expertise and keep your community up to date on events.

Kununu & Xing – The power of feedback: Use kununu to get authentic feedback from employees. An authentic insight into your company culture, working atmosphere, benefits and team cohesion can be worth its weight in gold
Active presence is key: Remember that only constant activity on these platforms increases visibility and engagement

XING: Your gateway to 21.5 million potential talents

With 21.5 million users in German-speaking countries alone (as of 2022), XING offers huge potential to reach highly qualified talent and strengthen your employer brand in relevant target groups.

Exchange ideas in the numerous XING groups, discuss current topics and share your expertise. Active participation strengthens your image as an attractive employer and business partner.

Kununu: How to use feedback to your own advantage

With 4.7 million reviews and almost 1 million company profiles, kununu is the European market leader for employer reviews. A strong presence here conveys credibility and transparency. Show that you take criticism constructively and constantly strive for improvement. This increases trust in your brand.

References for Employer Branding

Our expertise: Tailor-made employer branding

Our experts will help you to perfectly showcase your company profile. We work out what makes you unique as an employer and use storytelling to strengthen your employer brand. With our support, you will learn:

Make full use of the diversity of business platforms.
Communicate your added value clearly and convincingly.
Score big even as a small company.

If you not only live your company values, but also communicate them effectively, you will see how your employees proudly recommend your company to others. Start writing your employer branding story now with Kununu & Xing.

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Increase visibility: Be present where your target group is located
Authentic insights: Use kununu to show honest feedback and prove that you have an open ear for your employees
Active community participation: Get involved in groups and forums to emphasize your expertise and attractiveness as an employer