Industries
Public sector clients, industrial companies, and utilities face communication challenges such as transparent political communication, dealing with public expectations, and recruiting talented professionals. Strategic employer branding and effective communication paired with storytelling are our tools for your success.
Discover how a strong brand not only increases competitiveness but also strengthens employee loyalty as an employer brand. Over the years, we have already worked with a number of companies that have recognized and promoted the value of branding and employer branding.
The task was to develop the branding and voice of the new subsidiary and define it as an independent sender. With the help of our storytelling approach, we developed its brand character and the central image of the new brand. Storytelling workshops with the employees manifested the company's values, created identification and crystallized content for further marketing measures.
Together with the Berlin Convention Office of visitBerlin, the partner hotels within the working group use various marketing campaigns to promote Berlin as a top destination for conferences, trade fairs, and congresses. Following storylistening workshops, we developed a central idea / storyline for the Berlin Convention Office's online marketing in Q4 2018, which uses storytelling to illustrate the various topics of the hotel partners. We developed editorial guidelines and processes for the communicative implementation. "Thanks to Mashup Communications, we were able to transform a complex brief into a simple storyline."
The ECONYL® regeneration system creates high-quality yarn from nylon in old carpets, textile waste or fishing nets. Between January 2016 and February 2019, we achieved a total of over 850 clippings in print and online media. Cooperation reports , advice reports, guest articles and interviews were included by WirtschaftsWoche Online, Handelsblatt Online, Stern, FAZ, Welt Online, Objekt, TextilWirtschaft, P.T. Magazin, GreenTech Germany or BIORAMA Online, among others.
"Miriam’s storyline for our Storytelling workshop was brilliant. The workshop content was meticulously prepared for the highly specialised B2B needs. Miriam equipped us with a multitude of tools for our first ventures into storytelling."
"Nora Feist clearly structured the content of the two online seminars on 'Introduction to Storytelling' and 'Analog Storytelling' in our six-part series and conveyed it very clearly. Through her interactive surveys, the knowledge transfer was not only informative and extensive, but also entertaining. In short, very successful."
"Miriam’s storyline for our Storytelling workshop was brilliant. The workshop content was meticulously prepared for the highly specialised B2B needs. Miriam equipped us with a multitude of tools for our first ventures into storytelling."
"Nora Feist clearly structured the content of the two online seminars on 'Introduction to Storytelling' and 'Analog Storytelling' in our six-part series and conveyed it very clearly. Through her interactive surveys, the knowledge transfer was not only informative and extensive, but also entertaining. In short, very successful."
