Podcasts: The secret weapon for a strong brand presence and industry expertise
Podcasts: The secret weapon for a strong brand presence and industry expertiseLanguage is our most important organ of communication. Speakers, singers and actors have always used their human voice to captivate audiences with their stories. In recent years, the spoken word has become more popular than ever thanks to Spotify, iTunes and Apple Podcasts. People are scouring the podcast charts and are increasingly enthusiastic about digital content formats that can be consumed anywhere and at any time.
As a result, more and more organizations are relying on the spoken word, which goes straight to the audience’s ears and creates a loyal relationship. We support companies in breaking new ground and inspiring their target group time and again with new, exciting formats. Among other things, with podcasts for companies.
How to win the hearts of listeners with brand storytelling
As an agency for brand storytelling, we know how to tell stories so that they resonate with listeners and give companies a unique voice. A CEO or founder podcast, for example, can not only tell the company’s story, but also position the brand as a relevant industry expert. When employees describe their own personal hero’s journey with their employer, this also contributes to employer branding. Experts from different departments can have their say here and exchange ideas with other industry leaders. They can also tell potential applicants about their company culture. There are good stories in every team, we’ll find them for you. For a taste of what a company podcast can sound like, check out our in-house produced Praxistalk Brand Storytelling. You can also find all our episodes on Spotify and Apple iTunes.
From the editorial plan, script and guest acquisition to staff training, recording support and hosting – we make sure that your podcast reaches the right target group and stays in their ears. We then approach the right media with your stories worth listening to and make your very own story known via content marketing, because podcasts are a must for companies these days. Not only do they offer an opportunity to get in touch with the target group and retain their loyalty to the company in the long term. They are also an effective marketing tool for increasing brand awareness and attracting new customers or employees. Our agency has already carried out numerous successful podcast projects – from small start-ups to large corporations. We know exactly how we can best tell your story and focus on the highest quality in every production.
References for PR, social media & content marketing
Successful by ear and straight to the heart: how to make the perfect podcast
So what are you waiting for? Let’s produce your podcast together! Our experienced team will support you from brainstorming to publication and beyond. We offer customized solutions that are tailored to your individual needs – be it a weekly podcast or a one-off series. We attach great importance to ensuring that you remain authentic as a company and that your personality is expressed in every single podcast.
This is the only way to gain and retain the trust of your target group in the long term. We work with state-of-the-art technology and high-quality recording and editing programs to ensure that every sound is perfect. Our expertise in content marketing helps us to find the right channel for every story – be it via social media platforms such as Instagram or LinkedIn or through targeted PR measures.
Let’s produce a successful corporate podcast together! Contact us today for more information.
We offer you for your podcast:
- Authenticity: Through the spoken word, companies can authentically convey their personality and values and thus build an emotional bond with their target group
- Expertise: With our podcasts, you can demonstrate your specialist knowledge and expertise in the industry and position yourself as an opinion leader
- Service from A-Z: We not only offer the production of professional podcasts, but also distribution on popular platforms such as Spotify, iTunes and Apple Podcasts – guaranteeing maximum reach
Current contributions from our team
Berlin PR agency for podcasts for companies
12 November 2024
Successful transmedia storytelling: the right message for the right channel
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22 October 2024
Storytelling instead of storyyelling: Why messages are better told than blared out
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