Your values, your playlist: Communicate authentically, win real fans
In a world full of interchangeable messages, the authenticity of your values makes all the difference. It is the melody that is not only played internally, but must also reach the outside world in order to capture the hearts of your target group. It’s about building a bridge between who you are and the people who are looking for exactly that echo in the world.
From empty words to matters of the heart
- Authenticity instead of phrases: Empty slogans give way to real stories.
- Employees as storytellers: Let your team members share their experiences with the company values.
- Attract like-minded talent: True stories attract people who identify with your values.
Managers as ambassadors of values
Your managers play a key role in communicating values. They are the conductors whose authentic demonstration of the values inspires the orchestra – your employees – and strengthens the sense of community. A CEO who lives the corporate mission statement is a powerful signal, both internally and externally.
Welcome new adventurers
Every newcomer should have the chance to learn the melody of your values right from the start and sing along. This will make it clear from day one what sets the tone in your company and how to become part of this unique ensemble.
References for Employer Branding
Your stage, your story
We dive deep to uncover the core of your brand and make your core values shine. With the right mix of employee stories, social media, newsletters, blog posts and a brand book, we create the perfect stage. Our mission is to ensure that your stories are not only heard, but felt – up and down, with exactly the right target groups.
Let’s harness the power of authentic stories to inspire the world with your values and create a community of fans who love and support your company.
Together we will design the playlist of your company values!
Our goals:
- Build an emotional connection: Create a deep, emotional resonance with your target audience
- Gain true fans: Transform prospects into passionate followers of your brand
- Bringing your values to life: Ensure that your values can be felt and experienced in every story
Current articles from our team
Berlin PR Agency for Value Communication
12 November 2024
Successful transmedia storytelling: the right message for the right channel
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22 October 2024
Storytelling instead of storyyelling: Why messages are better told than blared out
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