Your values, your playlist: Communicate authentically, win real fans
In a world full of interchangeable messages, the authenticity of your values makes all the difference. It is the melody that is not only played internally, but must also reach the outside world in order to capture the hearts of your target group. It’s about building a bridge between who you are and the people who are looking for exactly that echo in the world.
From empty words to matters of the heart
- Authenticity instead of phrases: Empty slogans give way to real stories.
- Employees as storytellers: Let your team members share their experiences with the company values.
- Attract like-minded talent: True stories attract people who identify with your values.
Managers as ambassadors of values
Your managers play a key role in communicating values. They are the conductors whose authentic demonstration of the values inspires the orchestra – your employees – and strengthens the sense of community. A CEO who lives the corporate mission statement is a powerful signal, both internally and externally.
Welcome new adventurers
Every newcomer should have the chance to learn the melody of your values right from the start and sing along. This will make it clear from day one what sets the tone in your company and how to become part of this unique ensemble.
Together we will design the playlist of your company values!
- Sparring and advice: We support you as a partner on your journey towards a modern work culture by working together to identify your values. We start with a kick-off workshop to define the central corporate values.
- Corporate Campfires: In our Corporate Campfires, we ensure that the needs and desires of your teams are heard and understood. This is how we create a value-oriented foundation for long-term and successful new work structures. We use story listening as a method to jointly agree on corporate values through focus groups.
- Communication and motivation: We strengthen your change processes with inspiring stories and value-oriented messages that reduce fears, build trust and foster team spirit. As part of an audit, we analyze internal and external communication, develop a suitable strategy and support you in implementing it.
- Visibility in employer branding: We bring your new work culture and the values associated with it to the public, to show potential talent what makes you stand out as an employer and why it’s worth becoming part of your team.
Your stage, your story
We dive deep to uncover the core of your brand and make your core values shine. With the right mix of employee stories, social media, newsletters, blog posts and a brand book, we create the perfect stage. Our mission is to ensure that your stories are not only heard, but felt – up and down, with exactly the right target groups.
Let’s harness the power of authentic stories to inspire the world with your values and create a community of fans who love and support your company.
References for Employer Branding
Current articles from our team
Berlin PR Agency for Value Communication
18 November 2024
